Why nurturing relationships with innovators who disturb business is important? How can a digital disruption change a business? What's the key of every great digital strategy and what do best campaigns look like? Ana Andjelic, one of the world's top digital strategists lets you know the answers to these questions. Get ready!
While BabelCamp is on the go this Saturday, we had a unique opportunity to talk to one of the keynote speakers on stage in Brno who presented some highly interesting facts about the way PR has changed and why ‘brand storytelling’ plays such an important role in online marketing. Chris Lee is the Head of Digital Knowledge in Grayling, a leading global communications agency, and a contributor to Econsultancy, a community for the world's digital marketing and e-commerce professionals. He was happy to share a few words with Netocratic’s readers to demonstrate why PR should lead digital communication.
Netocratic recently introduced you to Hacker, Maker, Teacher, Thief: Advertising’s Next Generation, a book by CreativeSocial, a group of some of the most (inter)active creative directors & business owners. The privilege of showing off and selling the first copies of Creative Social’s book has been given to Lulu.com – a community for creators of remarkable work..
The phenomenon of startups, rising and spreading worldwide, hasn’t bypassed Africa either. Sub-Saharan African startups now have their equity and debt-based crowdfunding platform Push and Start, which will help them penetrate and disrupt the market as well as bring some positive economic changes. Choosing entrepreneurs, startup hubs and incubators, Push and Start developed a different and new approach with adjusted, original concept. They developed an interesting avenue of interaction between startup founders, investors, professional service providers and mentors, and they also adopted a very simple agreement model for allocating equity.
Right after your summer vacation, it’s time to get busy and grab the best of social media gatherings in Europe before winter. One of them is definitely Babel Camp in Brno, organized by the social media guru Adam Zbiejczuk, the founder of Babel Guide. For the 2nd time, we are about to experience the fresh, new and highly promising event which is not to be missed. If you are into marketing, social media, tech and innovation, this is the perfect place for you. On Saturday, September 6th, Brno is again the host town of interesting social media lectures and workshops, where you get to inhale all the latest trends, get some practical knowledge and mingle with some very interesting names.
What does the industry need to do today (not tomorrow) to stay valuable and relevant? What the f**k do clients know about great advertising? How can copying make you more original? How do we 'do' innovation? How do you find emotional resonance in real time marketing? What’s the best way to punch procrastination in the face? And why are we so excited by the next generation of advertising? These questions are smoothly answered in the book of the year to be Hacker, Maker, Teacher, Thief: Advertising’s Next generation, with Scott Morrison as one of the marketing and advertising professionals in the book.
If drinking beer is a part of your travel agenda, we’ve got an interesting infographic for you! Here you can enjoy a vivid picture of where to find the cheapest beer, who are your beer fellows and where to avoid beer at any cost. We help you save time and money during your summer vacation. Enjoy and have fun. Cheers!
Meet PufPufChat, a social platform that randomly pairs users into text or video conversations where you can share topics and points of view during your high state of mind. A variety of popular stories are discussed there, and you don’t even have to be a weed lover. You can just engage in interesting conversations with people who see things from a different angle of their brain, the one usually not visited while being sober, the unpredictable and creative one. On PufPufChat, you are not asked about your gender, name, country or age. Not to mention no one gives a damn about your skin colour, your religious or political views, your sexual orientation nor your looks. You can be anyone form anywhere in the world, all that matters is how high you are.
June 18, 2014 was the day when we were honoured to be a part of Startup Yard’s Demo Day in Czech National Library of Technology in Prague, and witnessed the birth of a new age entrepreneurship along with its contagious desire for changing the world. Watching these new entrepreneurs and hearing out their great ideas made us feel proud and happy, knowing that there are young people who clearly put the matter in their own hands when it comes to changing the world. They created 127 jobs and will turn “complicated” into “simple”, not only with the ideas they presented at the Demo Day, but also with their innovative entrepreneur approach and highly enthusiastic spirit.
They could have continued being successful on a smaller scale and be stagnant but they recognized there is a global market opportunity and decided to act. Here is the story of Lemax, a successful Software-as-a-Service company from Croatia.
When entering a new market, regardless of the type of technology, platform or content, software localization is a must. But for digital tools in the agriculture industry it takes on a whole set of new, unexpected dimensions.