Marko Mudrinić

Social media

Tvitomanija Day Three: Online, Offline and Social Media – Who is Winning?

We heard a few interesting case studies. One of them was Sonus Art, a high profile audio and video shop from Croatia, which used the power of Twitter for rebranding, events, creating buzz and increasing sale. Nebojsa Ugljesic, their former marketing manager, said that they used Twitter because it is the fastest communication channel and it is also very well connected with other social media networks – everything they did on Twitter had an impact on other networks. In 18 months off constant communication on Twitter, TweetUPs and other activities they were profiled as the most famous audio and video shop in Zagreb, maybe even in the whole country, while the sales increased for 15 percent.

Ecommerce

Vipnet at OMGcommerce: Simplified web shop for more effective sales!

Mislav Galler, head of business sales at Vipnet talked about company's web shop at OMGcommerce which took place in Zagreb throughout March 21st to 22nd. Mislav focused on one particular feature which service offers it's subscribers - they've dramatically simplified the shopping process which is now possible using just three clicks.

Ecommerce

Inchoo at OMGcommerce: What does it take to create a good e-commerce?

Osijek's Inchoo, company specialized in Magento platform and one of the official partners of OMGcommerce, held three very informative and highly attended presentations during the two day conference about e-commerce which was held in Double Tree by Hilton Hotel in Zagreb, Croatia.

Digital Media

Branimir Karacic at OMGcommerce: What is Affiliate Marketing and how do we use it?

Branimir Karacic from Kolektiva, talked about affiliate marketing during his presentation on the second day of OMGcommerce which was held in Croatia's capitol, Zagreb. Affiliate marketing - marketing based on porformance, helped grow Kolektiva which is today one of the largest e-commerce in Balkans.

Ecommerce

Luigi Reggiani from Google: Attribution Modeling is the future of advertising!

Yet again, Luigi opened his presentation with an interesting fact. During the 45 minute walk, more than 49 million gigabytes will be create! When we look at the number of the decisions which will be made using this data, only 6 percent of the companies will interpret it and actually make a use out of it.

Ecommerce

Luka Abrus from Five Minutes: ShoutEm presents new e-commerce on OMGcommerce

Second day of the OMGcommerce has started, and the first one to take the stage was Luka Abrus, Five Minutes CEO. He talked about what ShoutEm is doing in the field of e-commerce, and he also presented some new products.

Ecommerce

Predrag Lesic, Domain.Me CEO at OMGcommerce: Domain name has to be a part of the company

Predrag Lesic, CEO of Domain.Me, the fastest growing domain name in Europe, gave his speech about the importance of domain names in branding at the end of the first day at OMGcommerce.

Ecommerce

Erste Bank at OMGcommerce: We want to be the number one choice when it comes to online payment

One of the last presentations for the first day of OMGcommerce, was saved for Igor Strejcek from Erste Bank and Igor Sobota from Erste Card Club. Title of their presentation was rather catchy - "If your customer wants to pay, Erste will show them the way". Two of them, talked more about mobile payment services that Erste Bank is implementing in Croatia.

Ecommerce

Kolektiva at OMGcommerce: Using newsletters and prize winning games to attract new users

Kolektiva, largest group buying website in Balkans presented their service to the audience at the OMGcommerce which is taking place in Zagreb's Double Tree Hotel. Anil Shrestha, marketing manager from Kolektiva Slovenia, talked about different ways to attract customers and make them loyal.

Ecommerce

First OMGcommerce panel discussion: Innovation in e-commerce is very important!

First day of OMGcommerce and we're almost half way through. The first panel discussion which was held, focused on innovation in e-business. One such innovation is the Erste Bank mobile application, through which users can photo scan receipts and pay the at the locatoin. This product was developed by Igor Strejcek from Erste Bank, Damir Sabol, founder of Iskon and PhotoPay and Tomislav Car, Infinum have worked on this project.

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Startups

Blockchain from the Bloc(k): Listen to the 1st podcast dedicated to Balkan blockchain scene (by æternity and Netokracija)

We are delighted to present you Blockchain from the Bloc(k), the first podcast about Balkan's blockchain scene by Netokracija and æternity Ventures, asset management company investing in Blockchain startups.

Tech

We found out what’s happening in the Rimac Automobili office in Osijek

Rimac Automobili’s expansion is in full swing. After the opening of a development office in Split, a similar one has opened in Slavonia, or in Osijek’s Esseker center to be exact. To see the story behind the new office and the things being developed inside it, I’ve decided to simply – visit. My host was […]

Enterprise

6 Important Areas Often Overlooked by Product Leaders

Attending Product Management Festival 2017 (PMF 2017) in Zurich, Switzerland, and meeting amazing product professionals inspired me to go deeper into six important areas that are often neglected or entirely overlooked by product leaders.