VCs are arrogant. VCs are cowards. They speak about how they love to help entrepreneurs build successful companies, yet, when I ask them to give me feedback on my business plan or idea, they usually don’t even bother writing me back. And if they do, they complain about lack of global potential or misunderstand my product completely. Do they really expect that the next Facebook will come knocking at their ivory towers with a polished product, proven business model and the only thing missing on the way to an IPO being their Series A investment?
After half a year of ups and downs, mysteries and HEUREKA moments trying to understand what 'ad groups' are and what do 'keywords' have to do with ads, I am finally confident enough to say that I know what a complete ad group should look like. At last, I pull the trigger that creates 20,000 ad groups with keywords in one hour.
One of the eternal questions in the tech world is whether marketers and developers can find a common ground. I must admit that at the very beginning, Angela - a developer - and I - a marketer, could’ve used a skilled interpreter to help us out.
When capable tech meets medical expertise, many world-class solutions arise and Accunea Transplant Monitor is definitely one of them. How it came to be, we found out from leading tech company behind it.