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Internet marketing

How Croatian iSTUDIO Managed to Get Certified for Almost Everything

How many agencies in Europe have a Google analytics certified partner and Facebook preferred marketing developer status in the same time? According to Croatian digital agency iSTUDIO, only two of them - they and 77agency. But, that is not the only certificate this agency has. We talked a bit more with iSTUDIO’s CEO Daniel Ackermann about the importance of certificates, for their clients and their team, as well as the next steps for the agency.

Startups

Carlos Eduardo Espinal, Seedcamp: How To Reach Product Market Fit Phase?

Carlos Eduardo Espinal, partner at Seedcamp and the organizer of Mini Seedcampu during the Zero Day of RockPaperStartups, took the stage again on Day One to talk more about the Product Market Fit term, how to reach that phase and what are some of the things startups should pay attention to.

Startups

Kelly Hook: Have Clear Goals, Build Networks And Be Aware Of Trends

Prezi is considered to be one of the most popular startups that come out of the Eastern Europe. Part of their success is directly related to having a good internal PR. Because this is usually every startup's weakest point, Kelly Hook from Prezi talked more about PR for startups and the way they should approach media during the RockPaperStartups conference which was held in Rijeka last week.

Startups

Why Did RSG Capital Invest in iStudio And What Will This Mean For Croatian Company?

As Netokracija published two weeks ago, Slovenian VC fund RSG Capital invested 1 million euros into Croatian iStudio. During the RockPaperStartups conference, Ivan Brezak Brkan sat down with RSG's Jure Mikuz and iStudio's Daniel Ackermann to talk more about one of the biggest investments in this region.

Startups

Elena Perez: From Running a Startup To Working For The Facebook

Last day of RockPaperStartup conference was closed by Elena Perez from Facebook. Before she started to work for the biggest social network, she ran a startup which was bootstrapped and made more than two million dollars without any investment!

Startups

Goran Duskic from WhoAPI: Journey Of Local Startup Heroes

When Netokracija published the announcement for RockPaperStartups conference several weeks ago, one person was specially excited. That person is Goran Duskic, CEO and founder of WhoAPI, and the reason for excitement - his home town was going to host one of the biggest summer startup conferences in Europe.

Startups

Remember Zrikka, Horsetweet, Trosjed? While Those Projects Are Shut Down, ShoutEm Is Working Full Time

During conferences you are most likely to hear stories and case studies of successful projects, however Viktor Marohnic from ShoutEm decided to take a bit different approach during his lecture on RockPaperStartups in Rjeka. He opted to talk about previous failed projects and variations that led to ShoutEm being one of the most successful online DIY mobile apps creator out there.

Startups

Robin Wauters from The Next Web: How Should Startups Approach Media?

It's no secret that early stage startups often do not know how to get media coverage. Their founders could be young economics students or programmers who are far better at what they do than writing a PR statement. Luckily, all of this can be taught simply by avoiding mistakes and following tips which gave Robin Wauters, European Editor of The Next Web at the RockPaperStartups conference which was held in Rijeka.

Startups

Alejandro Barrera: 5 Most Common Storytelling Mistakes Startups Make

In what was one of the most capturing lectures on RockPaperStartups, Alejandro Barrera from Spain gave the audience in insight into the most common mistakes startups make while presenting their project - during the pitch or online in general. Storytelling has became the new black - everybody thinks they know how to do it but there is a lot of bad stuff out there he added.

Startups

Emma Page: How To Use Evernote For a Successful Startup

Everybody loves Evernote and their products. Over the period of years the company started by Phil Libin launched several different products but their most popular one is definitely the one company is named for. To further explain how startups can use Evernote’s products, Emma Page from the European offices took the stage on the first day of RockPaperStartups conference.

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Startups

Mate Knezović: How I convinced my mother and my clients that agrotech is the future

From a software user, he became an investor, and from an investor – a manager. Today, Mate Knezović is the COO of agricultural production management software AGRIVI. But it’s easy to win over the younger generations with technology, what about the older ones – have circumstances changed in the last couple of years?

Careers

She’s a technical writer at Infobip, and her hobby is learning about emergency medicine

Writing technical documentation, researching medicine, and the pandemic caused by the coronavirus, might not sound... related, but Infobip's Sara Tilly has been combining them successfully for a long time. How does this approach to learning help her in her current job?

Startups

Travel companies need to free up time for customer-centric activities – through digitalization

Are travel companies aware of the need to change and why this time it is imperative, how should they plan their digital transformation and what benefits should they expect from it? We sought answers from Iva Vodopija, Head of Sales Operations at Lemax, a travel Software-as-a-Service company from Croatia.