How Socialbakers Acquired SocialBrando From Croatia

From Agency to Acquisition: How Socialbakers Acquired SocialBrando From Croatia

Second edition of RockPaperStartups is finally here! After opening credits from our very own Ivan Brezak Brkan and our dear sponsors, keynote speaker Mario Francesevic from SocialBrando shared a story on how his company got acquired by Socialbakers from Czech.

Foto: Luka Travaš

After our first startup conference last year, we’re back – stronger than ever! The theme for this year’s RockPaperStartups is “From Agency to Startup” and we’ve gather a lot of cool folks in Rijeka, a beautiful town on Croatian coast which also welcomed us last year. During RockPaperStartups 2014 the speakers will talk about their experiences when it comes to scaling startups created in an agency. First up was Mario Francesevic form SocialBrando.

Mario opened up his lecture by saying that he started his first PPC agency in 2008. It was a one man operation but he was making his way up, and in 2010. he and his colleagues started work on a much bigger project. They knew that doing business locally was very hard because the market was quite small back then, so they got together and the SocialBrando was born.

Getting Noticed by Facebook

First thing they needed was access to Facebook Ads API which back in 2010. wasn’t an easy thing to get. They did get in contact with Facebook’s representatives, however, they were just a small operation from Croatia and getting an acceptance letter was next to impossible. In order to get whitelisted, they came up with a microsite which was spreading a message that Facebook’s Ads representatives weren’t contacting them. They created a campaign which they advertised on Facebook and targeted to people who work for this social network. The idea worked and in just under two days they got accepted into a program.

Huge thanks to our awesome rockstar sponsors!

Because they waited for eight months for their license, the team was eager to start working on their product. In just under three months they finished SocialBrando which became a huge hit, catching attention of marketeers from all over the world. They were thinking of what’s next when Ivan Brezak Brkan got him in touch with Jan Rezab from Socialbakers. Two of them scheduled a meeting and eight months later SocialBrando was acquired.

“It’s been a wild ride since the acquisition”, Mario pointed out. He also added that Socialbakers now has offices in over 10 countries across the globe and operates on all continents. They have a range of products in four different verticals, with SocialBrando leading they way in the “social” category.

Leave a Reply

Your email address will not be published.



Ivan Klaric’s Sportening raises €3.9 million to create the future of sports media

Sportening is an advanced messaging app with AI-driven content for sports fans, currently in its testing phase focused on the fans of a dozen popular football clubs in Europe.


Localization of agritech: Language is just the first out of 6 things to adapt

When entering a new market, regardless of the type of technology, platform or content, software localization is a must. But for digital tools in the agriculture industry it takes on a whole set of new, unexpected dimensions. 


Whether you are new or an established company – finding product-market fit is never easy

They could have continued being successful on a smaller scale and be stagnant but they recognized there is a global market opportunity and decided to act. Here is the story of Lemax, a successful Software-as-a-Service company from Croatia.

What you missed

Internet marketing

Developer in a marketing hell (based on a true story)

After half a year of ups and downs, mysteries and HEUREKA moments trying to understand what 'ad groups' are and what do 'keywords' have to do with ads, I am finally confident enough to say that I know what a complete ad group should look like. At last, I pull the trigger that creates 20,000 ad groups with keywords in one hour.


The story of how Angela, my developer colleague, made my life easier. And how I made hers a nightmare.

One of the eternal questions in the tech world is whether marketers and developers can find a common ground. I must admit that at the very beginning, Angela - a developer - and I - a marketer, could’ve used a skilled interpreter to help us out.


Medtech at its finest: How Croatian Q and London-based Accunea developed a transplant monitor app

When capable tech meets medical expertise, many world-class solutions arise and Accunea Transplant Monitor is definitely one of them. How it came to be, we found out from leading tech company behind it.


Why should every product expert value negative feedback more so than positive?

(Re)building a digital product is never a straightforward thing. It's a challenging process of learning what you did wrong and unlearning what you think is right - which is not always easy to do...


What is it like to be a social science major in the technology sector?

Economist Tanja Matošević paved her career path in the IT industry, in the Croatian agritech company AGRIVI, so she shared with us her experiences of how she managed leading technology projects for global clients.


Am I a lazy developer if I need a PlayStation break at work?

Me: “Gosh, I can’t go out for coffee now. I’m all fried from work. Gotta rest today.” My gang: “Liar, how would you get tired from work? All you do is play games on PlayStation!”