After half a year of ups and downs, mysteries and HEUREKA moments trying to understand what 'ad groups' are and what do 'keywords' have to do with ads, I am finally confident enough to say that I know what a complete ad group should look like. At last, I pull the trigger that creates 20,000 ad groups with keywords in one hour.
One of the eternal questions in the tech world is whether marketers and developers can find a common ground. I must admit that at the very beginning, Angela - a developer - and I - a marketer, could’ve used a skilled interpreter to help us out.
When capable tech meets medical expertise, many world-class solutions arise and Accunea Transplant Monitor is definitely one of them. How it came to be, we found out from leading tech company behind it.
(Re)building a digital product is never a straightforward thing. It's a challenging process of learning what you did wrong and unlearning what you think is right - which is not always easy to do...
Economist Tanja Matošević paved her career path in the IT industry, in the Croatian agritech company AGRIVI, so she shared with us her experiences of how she managed leading technology projects for global clients.
Me: “Gosh, I can’t go out for coffee now. I’m all fried from work. Gotta rest today.”
My gang: “Liar, how would you get tired from work? All you do is play games on PlayStation!”
They could have continued being successful on a smaller scale and be stagnant but they recognized there is a global market opportunity and decided to act. Here is the story of Lemax, a successful Software-as-a-Service company from Croatia.
When entering a new market, regardless of the type of technology, platform or content, software localization is a must. But for digital tools in the agriculture industry it takes on a whole set of new, unexpected dimensions.
Sportening is an advanced messaging app with AI-driven content for sports fans, currently in its testing phase focused on the fans of a dozen popular football clubs in Europe.
One of the fast-growing European agencies in collaboration with renowned innovator from the health field made a great B2B solution for which they received the German Innovation Award. How it came to be?
Biometric passports and ID’s, contactless payments and a cashless society: all these ideas come from the danish Nets, and recently they are being developed by local Nets CEE experts.
Veterans of advertising and co-founders of the leading agencies DRAP and SeekandHit presented their AI platform that optimizes advertising for Facebook and Google networks.
