Croatian startup Mediatoolkit, product of the Zagreb-based social media agency iStudio, has won WebUp and with it a chance to present their startup at one of the best startup conferences in the world, next year’s Techcrunch Disrupt in New York. The booth is worth $50,000 and if the attendees of the conference choose them as one of the best of Startup Alley, the might even get the chance to pitch the startup at Techcrunch’s (in)famous Battleground!
Mediatoolkit is a social media monitoring web app that journalists and bloggers can use to discover trending content on Facebook from their competitors or foreign sources. Yes, it’s a “spy” tool for the media and the 2.0 version of the software was exclusively previewed on our Croatian edition of Netokracija. The WebUp startup competition was held as part of the bigger WebFest.Me web conference that Netocratic/Netokracija are a media partner of – hosted among else by the Montenegrin .Me domain name! Interestingly, 4 of the other 8 competing startups were also from Croatia.
Double the Disrupts!
Mediatoolkit’s team is working hard on expanding its functionality as a press clipping application with numerous alerts for marketing and media professionals. While they have focuses on Facebook due to iStudio’s extensive experience with the world’s largest social network, Mediatoolkit is going to include numerous sources in the near future, including Twitter.
The project’s team leader, Filip Topol, told Netocratic that they are very excited about the first place and see it as a reward for the team’s hard work:
Going to Techcrunch Disrupt in New York is a big opportunity for us and we’re looking forward to the feedback we’ll get about Mediatookit.
Going to one of the industry’s premier startup events might be a double win for the company that was started by Daniel Ackermann and Tomislav Grubišić in Zagreb to focus on the expanding market for Facebook community management and applications. As the US center for the media industry, New York offers Mediatoolkit a chance to find and talk to their target customers. Congrats, guys, and good luck!