Erste banka has officially unveiled a handy new, easy to use iPhone and Android App that does the queuing for you if you’re headed for one of the Erste bank offices. The app was developed by the Croatian company Infinum, already renowned for their work on a number of banking apps, including Erste mBanking. The project is a result of cooperation with BeeOne, an innovationsubsidiary from Erste Group, which brought you the Finnovation hackathon in collaboration with Netokracija and ZIP last year.
A tap away from queueing
Redomat is an app with a simple and aesthetically pleasing interface, available for iPhone and Android devices. The main point of the app is to save you time – before you set off to your nearest Erste bank, just “book” your place in the queue with a few taps at your screen. The app lists all the Erste bank branches and offices or displays them on a map – select one, state if you are a private or a business client and get your digital queue number. Infinum’s head of design, Darko Škulj, commented on the fact that the design of the digital ticket resembles the real one and does not conform to the new iOS design:
Redomat was designed before iOS 7 was released, so the app is still in the spirit of the old operating system. A new, iOS7 compatible update is about to be released. We decided to keep the ticket feature regardless of the tendency to scrap all skeumorphic elements from the design. The act of taking a ticket represents what the app does for the user, it is fun rather than sterile or tedious (which is sometimes a side effect of the new “flat” design”).
Although the app can’t tell you how long you will have to wait, it will notify you if you are 3rd or 9th in line. Igor Strejček, Head of Multi-Channel Management Division in Erste Bank Croatia, told Netocratic that a satisfied customer will reward a bank with their loyalty and put in a good word to their friends – and word of mouth is still the best advertisement. The app was developed to solve a very specific problem:
Queues in the bank offices tend to get a bit long (especially on certain days when most people come to pay their bills or cash their paychecks), and try as we might, we just can’t make the process any quicker for our clients. That is why we thought of this innovative app that will help them to do most of the queuing virtually.
Strong focus on innovation
The Erste Group subsidiary BeeOne GmbH is focused on the development of digital banking innovations, with an interdisciplinary team of 30 people working to bring creative solutions to the Austrian, Croatian and other Group markets. They are set at building a new digital ecosystem with applications which will solve real problems of their customers. Mario Brkić from BeeOne told Netocratic:
We´re primarily focusing on solving the core everyday needs of our customers in the best and simplest way; providing the best UI/ UX and focusing on the key use cases everyone needs, and just trying to build apps in a way that we ourselves would expect from the most modern bank, which we are trying to build.
A Simple App, and Far-From-Simple Integration
Redomat is certainly one of those apps that will make the life of customers’ a bit easier. Strejček told Netocratic that even though it may seem a fairly simple project, the integration with the existing system was everything but simple. The team behind the app, however, managed to pull it off .
Infinum’s Android Team Leader Nikola Kapraljević seconded that and stated that the most interesting part of this project was the initial planning. He believes queuing to be an archaic concept which has no place in the increasingly fast paced and digital world, and that Redomat will efficiently tackle that problem.
It will be very interesting to see how the other clients will react when everyone starts for the counter, with a smartphone in their hand. Hilarity ensues? Maybe, but Redomat is definitely an app that will save you some time and a piece of mind, for no charge at all. The app is free and available for iPhone andAndroid.